Blog.

The LinkedIn CEO and CEOO just published a book about the future of work. It's called Open to Work, and the headline claim is one most people in our industry should sit with for a minute: the skills AI can't replace are curiosity, courage, creativity, compassion, and communication - what they call the 5Cs.

A decade inside programmatic advertising taught me one thing: display's problem isn't demand. It's experience. Here's what needs to change, and why it matters now.

AI isn't just automating tasks, it's handing the keys to anyone with a focused vision and a Wi-Fi connection. What happens when you no longer need millions to build something worth paying for?

Why the strategist is the most important person in the room again.

Attention is rising. Trust is shrinking. Why human context now matters more than reach in modern advertising.

Audiences spend more time with media but trust it less. Why relevance, authenticity, and human truth now matter more than reach in modern advertising.